Regional Marketing Rep Region 2
Grand Rapids, MI
Req ID 51096BR
Business Title
Regional Marketing Rep -Region 2
Business
BioScience
Sub-Business
BioLife Plasma Services
Country
US
State/Province
Michigan
Location of Position
Grand Rapids, MI
Shift_
1st
Job Description
Improving Lives. Improving life for everyone . A subsidiary of Baxter Healthcare, BioLife is an industry leader in operating high quality plasmapheresis centers throughout the United States. At BioLife Plasma Services, we excel at caring. Caring for the quality of our lifesaving services, caring for the donors who help make it happen, and caring for the communities we call home.
BioLife employees work schedules supportive of our operating hours, which vary by location, however generally range from 5:30AM - 9:30PM Monday - Friday .
For specific location center operating hours visit: .
""Responsible for identifying the necessary marketing communication needs for achieving the centers overall business expansion plans. Executes / Adapts marketing plans developed by the BioLife Marketing Department. Serves as a knowledgeable reference source for all marketing initiatives within the region and company. Tracks the success rates of initiatives, monitors the marketing budget and completes necessary administrative reports on a weekly/monthly basis.
•Orchestrates/Administrates the development and execution of marketing communication materials, both internally and externally, which satisfies the center's business development needs.
•Represents Baxter/BioLife/Plasma Center(s) by taking an active role in the community by visiting with local business leaders, universities and other organizations to increase public awareness of the center's role in the community.
•Monitors the ongoing marketplace needs within the center's demographics and provide recommendations for recruitment and retention activities that should be utilized.
•Budget Compliance: tracks, monitors, and reports marketing expenses on a monthly basis.
•Works cohesively with the BioLife Corporate office to develop thorough yearly marketing plans to achieve the center's recruitment and retention goals.
•Monitors project status with suppliers to assure timely, accurate, and on-budget performance to include inventory usage. Follows-up as appropriate.
• Serves as knowledgeable resource for the daily/monthly marketplace trends within each segment and proactively provide insightful marketing campaign recommendations for customer acquisition. May lead marketing activities on behalf of Center(s).Supports the center management team in identifying operational opportunities for continuous improvement, initiating changes to center processes as needed, through use of company approved procedures (including but not limited to 5S, Value Stream Mapping and Kaizen).
This position will be officed out of either the Walker or Grand Rapids, MI location.
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Job Requirements
""College degree, Three to five years of marketing and/or business development experience. Experience in participating and/or organizing community activities a plus
Fundamental knowledge of marketing field basics
Self-motivated, energetic and creative individual
Should enjoy serving as a facilitator, speaking in public and meeting with various community business leaders
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Doing Work that Matters
Baxter provides its employees with comprehensive compensation and benefits. To view additional opportunities at Baxter and to learn more about the company, please visit our Web site at company website. EOE M/F/D/V.
