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For your reference, we have included the original job posting below.
Web Marketing Specialist
Job Number:
25638151
Company Name:
Actuant
Job Location:
Menomonee Falls, WI US
Job Category:
Manufacturing & Production
Web Marketing Specialist
Web Marketing Specialist Tracking Code 1382 Job Description
Actuant Corporation is a $1.2B diversified industrial company with operations in more than 30 countries. The Actuant businesses are market leaders in branded hydraulic and electrical tools & supplies, umbilical, rope and cable solutions, as well as highly engineered position motion control systems. Actuant business operations are divided into four segments focused on the niche markets we serve: Industrial, Energy, Electrical and Engineered Solutions. Actuant trades on the NYSE under the symbol ATU. The Web Marketing Specialist for Actuant's Del City business unit in Menomonee Falls, WI is responsible for developing and implementing internet-related initiatives to drive lead generation and conversion for Del City products and services. The Web Marketing Specialist is primarily responsible for web marketing initiatives, banner ad placement, and social media. Measure departmental impact through effective online lead generation, online lead conversion, program ROI, online brand awareness, and ultimately profitable web sales growth. Key responsibilities of this individual are: * Develop and implement web marketing initiatives to drive incremental growth. These include: email, SEO, banner ad placements and use of web referrals and social media. * Work with web marketing staff to optimize web content for natural search optimization (SEO). * Evaluate and report results of all web initiatives, including search engine marketing, banner advertising, email marketing and website activity. * Enhance/refine reporting through simple dashboards that capture key performance metrics. * Provide strategic analysis and recommendations to optimize web marketing ROI. * Leverage analytics data, make recommendations and work with web marketing team to identify and improve areas of the website that do not meet performance expectations (e.g., high abandonment/exit). * Gather and maintain leads generated from web marketing activities in CRM. * Work with other web marketing specialists in tuning content for various social media marketing efforts. * Other assignments as assigned. Required Skills
Qualified individuals will possess the following attributes: * Bachelor's degree in Marketing or related discipline * Three (3) years web marketing experience * Experience with CRM software (OnContact, ) preferred * Knowledge of analytics tools such as WebTrends and Google Analytics required * Understanding of Internet technologies and e-marketing tactics and strategies * Excellent understanding of web metrics/data reporting practices * Solid experience reporting e-marketing ROI * Strong knowledge of SEO best practices * Proficiency in all MS Office applications * Strong collaboration skills and the ability to communicate effectively at all levels * Organizational skills with the ability to multi-task in order to meet deadlines * Demonstrated capacity to operate successfully in a fast-paced, rapidly changing environment * Ability to perform a wide variety of tasks efficiently * Professional demeanor, works well with others * Strong personal initiative and ability to work independently * Experience with ORACLE 11i is preferred Required Experience
Working Conditions * Works in general office conditions, with 10% travel by plane, car or train, potentially including international travel. * Frequently lifts, carries or otherwise moves and positions objects weighing up to 30 pounds when preparing or delivering work products (such as reports, analyses, presentations or meeting materials). * Able to communicate clearly via telephone, computer and in person at all organization levels. * Able to work extended hours with short notice. * Able to access various work locations that might not be accessible by elevator. * Able to work in front of a computer for extended periods of time. If you're looking for a unique, exciting career with variety and potential for growth, Actuant offers challenges & extraordinary rewards for people on a global scale. Choose opportunity -chooseActuant! Actuant is an Equal Opportunity Employer and does not discriminate against any applicant on the basis of race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Actuant will only employ those who are legally authorized to work. Any offer of employment is conditioned on the successful completion of a background investigation and drug screen. Job Location Menomonee Falls, WI, US. Position Type Full-Time/Regular
