When presenting in court, most attorneys will use various forms of evidence to sway the jury to their way of thinking. They know that they must convince a jury of people who, due to their psychological make-up, have various ways of interpreting information. By having a variety of ways to deliver their information, they have a better chance of swaying them to their way of thinking. You should be no different. Let’s look at two different types of ways of getting your ideas across that will allow you to be more convincing when communicating to others.
Two Ways of Receiving Information
Everyone has a right side and left side of their brain that processes information. The right side of the brain processes information in a pictorial and emotional way and the left side processes information in an analytical way.
One of the most effective tools to communicate with this right side of the brain is to use illustrations or stories. People can relate to hearing a story. By using stories your listeners can see in their mind the things you are talking about. It improves their understanding and their retention. When you use a story or an illustration to communicate your message, it is more easily comprehended.
Since the left side of a person’s brain processes information in an analytical way, using statistics can be very effective. Quoting statistics can validate your message, by supplying the kind of quantifiable evidence that shows research has been done to support your point. This type of evidence connects with a person’s left side of the brain in a logical manner. It allows your communication to be more believable.
By being aware of how the right brain and the left brain processes information differently, you can be a more effective and convincing communicator.
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Tom Borg is president of Tom Borg Consulting, LLC. He is a business consultant, speaker, coach and author. He helps companies and organization become more profitable by increasing their value and lowering their costs through the professional development of their managers and employees.