A ready supply chain, reasonable fuel costs and government incentives have all led to a resurgence in the U.S. manufacturing industry. Many companies have decided to bring their industrial operations back to the United States or to build their factories at home instead of risking offshore operations. Mobile commerce provides a promising next step to further manufacturing growth by giving manufacturers access to larger global markets and a direct connection to consumers.
Mobile commerce is here to stay, and all industries are finding their marketplace increasingly mobile. As more consumers choose to stay connected and do business via smartphone, companies need to respond with quality mobile applications to stay competitive. Mobile commerce provides particular benefits to those in the manufacturing industry by giving them a direct link to customers and expanding their global prospects.
Business-to-business mobile commerce allows U.S. manufacturers to connect better with their business clients. Streamlined mobile apps give business clients specifics on product availability, prices and discounts, and anticipated delivery times, all while on the go. The best apps are well designed for mobile use and are easy to interact with on the small screen. Manufacturers also use mobile commerce as customers for procuring parts and materials. The mobile environment allows for smaller orders and faster deliveries for better responsiveness to product trends.
Business-to-consumer mobile commerce opens a whole new market to the manufacturing industry. Modern technology provides manufacturers with an inexpensive way to break into retail marketing. By cutting out the middleman, manufacturers make larger profits and meet consumer needs better. Mobile marketing gives manufacturers direct access to niche markets and provides interaction that allows customers to influence production for short runs and customized goods. Mobile advertising campaigns create brand recognition and loyalty for repeat business and viral expansion. A 2014 survey of U.S. CEOs lists strengthening customer relationships as one of the most exciting trends in the future of U.S. manufacturing.
A primary advantage of mobile commerce is opening up global markets and helping manufacturers find new outlets for their goods. With only a minimum investment, mobile advertising reaches a large audience. Companies that previously only targeted very specific industries are now able to find global markets for their goods during industry down times. Client interaction and feedback provide new ideas for uses for old products and ideas for new products to expand operations. Post-purchase, mobile channels allow industries to provide better support to customers to increase retention.
Mobile commerce enables U.S. manufacturers to provide customers with an information-rich buying experience followed by faster delivery of more accurate orders. A tech-savvy workforce is available in the United States to help manufacturers develop quality apps. Take full advantage of mobile commerce by advertising appropriately, building brand recognition and focusing on collaboration to build a strong customer base.
Photo courtesy of Stuart Miles at FreeDigitalPhotos.net
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