Why Manufacturers Should Stop Ignoring Social Media

Social media. Love it or hate it, there’s no denying its power. Today, nearly 210 million Americans engage in social media communities, from Facebook to LinkedIn, Twitter to YouTube. In California alone, there are nearly 30 million active social media users—that’s nearly 80% of the state’s population. By embracing social media, California’s small and medium-sized manufacturers (SMMs) benefit from a low-cost marketing tool that can drive more sales, engage a wide variety of social-demographic...